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...Were you aware that people are likely to make decisions about you more by how you look than what you say? This article talks in depth about body image and how it can influence your business and personal success....


  The Truth About Body Image  
  Have  you  ever considered how   detail.  
  much your body image your     It  doesn't  matter what shape
  personal packaging,   However his tie was undone and   you are but it does matter how
  contributes  to  your business   his  shirt  looked like he was   you package that shape, if you
  and personal success?   breaking  it  in for a smaller   want to make an impact on
    friend.   other people.
  The multi million pound    
  cosmetics  industry is acutely   His suit, though probably   How  you  package yourself can
  aware of the value of   expensive,  wasn't  the  right   also make a huge difference to
  packaging.   colour for him and merely drew   your self confidence.
    attention to the fact that its  
  You'll  know  this  if  you've   wearer liked his food.   Have you ever noticed how
  ever bought anything from     confident and self assured you
  those  glamorous  ladies whose   All of the things he was   feel when you dress in
  counters are always just   saying were totally   something  you  feel  good in?
  inside the front door of   contradicted by his body image.  
  Department Stores.     Particularly when someone
      genuinely  compliments  you.  
  However,  from  time  to  time   Lawyers, accountants, plumbers  
  we're  presented  with surveys   or software engineers; it   How  you dress can have a huge
  about the creams we rub on our   doesn't  matter  what  you do,   impact on how you carry
  bodies  which  take  years off   other  people  are very liable   yourself  and project to other
  our  age  and make our skin as   to make a judgement about your   people.
  soft as a baby's bottie.   abilities by how you're  
    packaged.   The problem is that many of us
  The  surveys  tell us "Buy the     don't  have  a clue as to what
  cheap  stuff  or the own label   Your  colleagues and your boss   really suits us and
  one from the supermarket,   will  all make decisions about   compliments our shape.
  'cause they're all the same. "   the  quality  of your work and  
    your  promotion  prospects  by   This  is  why so many business
  But do we?   your  dress  and  body image.   people are turning to an image
  Of course we don't.     consultant  to  improve  their
  Human  beings  are  driven  by   There's the famous story about   personal impact.
  emotions  not  logic and never   the 1960's pre election  
  more  so  when  spending their   television  debates  between   This  may  seem  like a costly
  money.   John F.   luxury  however  consider  the
      cost of restricting your
  People buy with their eyes, we   Kennedy  and  Richard  Nixon.   career or possibly not winning
  love packaging.   These  debates were also heard   a new account.
    on  radio, which was much more  
  The marketing and   popular at the time.   So what do you do?
  merchandising  experts have it     Well you could ask your
  down  to  a  fine art and know   After  the  debates a poll was   nearest and dearest to be
  the  colours  and  shapes that   taken of how TV and radio   honest  with  you and tell you
  we're  most  likely  to  buy.   audiences  had  reacted to the   what  they  really think about
    two participants.   what you wear.
  They then design their    
  packaging accordingly and make   The  radio  audience voted for   The  thing is, you really need
  sure  it grabs our attention.   Nixon, however the TV audience   to  listen  and  take  heed of
    voted overwhelmingly for   what they say.
  The  product  in the packaging   Kennedy.  
  has  to  do what it says it'll     Buy some of the fashion
  do,  however  if it looks like   The TV audience liked the look   magazines  and keep up to date
  it  can  do the business, then   of  Kennedy  better than Nixon   on the latest fashion.
  we're  more  likely to believe   they  liked  the  packaging.    
  it can.     It  can  also  help  to find a
    We also tend to make decisions   good  clothes  store where the
  It's just the same with people.   very  quickly  about people we   sales  assistants  will  give
    come into contact with.   unbiased advice.
  Whether  we  like  it  or not,    
  people are likely to make   Psychologists have established   It's  also  important  to look
  judgements  about  us  by  our   that  we  subconsciously  make   after the details.
  body image, the way we're   around  eleven decisions about  
  packaged.   other  people within the first   Do  your  spectacles suit your
    six  seconds of meeting them.   face?
  They'll  then  decide  whether     Are you in need of a more
  they  like  us,whether they'll   Personnel managers have   modern haircut?
  give  us  a  job  or even just   admitted  in surveys to making   What  does  that cheap plastic
  believe what we say.   a decision about a job   watch say about you?
    applicant  within  the  first  
  This  seems to be so obvious.   thirty seconds of an   Men  need  to be careful about
  Yet  I've  seen  professional   interview,  these  decisions   novelty  ties  and fancy socks
  speakers  with  scuffed shoes,   being  made  primarily  on how   with a business suit.
  business leaders with outdated   the  people looked and carried  
  suits  and politicians wearing   themselves.   Women  need  to take care with
  clothes that don't fit them or     make up, colours and perfume.
  suit their shape.   How  we  look  will confirm or  
    contradict what we say.   You  may  have  a  lot more to
  A  few months ago I attended a     offer than a jar of anti
  function  where  an accountant   First  impressions  are  also   wrinkle  cream  or a packet of
  was invited to speak about his   lasting impressions and take a   cornflakes;  however no one is
  business.   lot of changing.   going to pick you off the
      shelf  if they don't like your
  He told the assembled audience   Okay, so we can't all have the   packaging.
  how efficient his business was   perfect  looks  or the perfect  
  and  about  their attention to   body, what ever that is.  
     



people business packaging image body decisions audience shape suit we're

 





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attraction charged people thoughts attract happen start minutes missed flight

 

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